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PROVIDING THE
3
FINEST ELEMENTS OF DESIGN
Welcome to 3S Universe
Portfolio & Studio by Compoundby3spirit

Eddy has had the opportunity to work on a number of incredible international projects with renowned brands such as Louis Vuitton, Chloe, Marc Jacobs as well as with fashion bibles Vogue US & Vogue China. Receiving a personal invitation from former First Lady Ms Hillary Clinton to assist in decorating the Christmas Tree for The White House was a memorable moment, but also being invited by the Whitney Museum of American Art to collaborate in creative projects was equally an honour.
Enjoy Eddy's unique visual journey and his fine collection of works below.
Get in touch if you have a project in mind that you’d like to explore together.
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ABOUT
Born in Hong Kong, raised in Sydney, Australia, but it was in New York where Eddy Chih Shun Fung gained his Bachelor of Fine Arts degree, majoring in Fashion Design at Parsons School of Fashion. "Good Things Come In 3S" as Eddy believes, the 3 design elements which are presented in his collection of works below are elements he is able to transform into unique services catering to various styles of businesses.
"I’ve been fortunate enough to have come across certain paths in my career which have inspired me to be focused on channeling my vision and creativity into meaningful and relevant results.
VISUAL MERCHANDISING, FASHION DESIGN, and TREND FORECASTING are individually powerful elements, whilst once these forces are combined, the results can be simply magical.
PASSION being the common thread that runs through every project, I work from a place of authenticity which I hope shines through in the collection of works/projects highlighted below.
If you’re interested in learning more about me or my work formulae, simply reach out"

Providing the 3 finest elements of Design
Here we present to you the thre3 elements translated into projects which satisfies Eddy's calling to BEAUTIFY his surroundings. We hope you will enjoy viewing his work as much as he enjoyed making each project manifest. Each service is completely personalised and implemented in a comprehensive & professional manner. For any inquiries, I look forward to you reaching out.



Windows and In-store displays
"Everything comes from somewhere.........and thanks to my background training in Fashion Design, I have learned to utilise my love of design and apply to Visual Merchandising. VM is a perfect combination of design and business. We are beautifying the environment so that we can inspire customers, serve a visual feast, but most importantly, to inspire and assist them in making a purchase that complement their unique style"
Ready-to-wear : Made-to-measure
"This is where it all started. Fashion Design and the respective master teachers not only taught me every aspect I needed to know to understand what a it means to be a designer, it also gave me the opportunity to learn what authenticity & being true to one self means. Passion is an essential element to creating anything, but knowing my love for fashion is reciprocated, it fuels my continuing journey to design"
I invite you to visit my Tik Tok account, where I am documenting a visual journal of how I entered the Fashion industry.
Apparel : Home : General Goods
"I see Trend Forecasting as an opportunity to see through the magic globe and predict what the future (trends) hold. Similarly to a triangle, one side needs another to hold its shape.Trend Forecasting being one of the 3 "sides" that completes the picture, it's the most joyful process. It's true when they say trends come and go, but through my years of experience in this industry, it's more about how we view & interpret things and make it relevant"

VISUAL MERCHANDISING
VM UNIVERSE
Below are a collection of Visual Merchandising Projects that Eddy was invited to collaborate on. Applying his commercial eye for colour, shape & proportions to animate and bring products together that speaks to its respective clientele, we hope you will enjoy his visions & colourful journeys.
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SHANG XIA
REBRANDING - Shanghai, China 2021
"The most intense project yet! Within a concise time span, I was gifted the challenge of building in-house VM guidelines for Shang Xia's six major merchandise categories: RTW: Jewelry: Leathergoods: Accessories: Home and Furniture. With a focus on designing new props systems for their Jewelry & Leathergoods department in preparation for the rebranding project scheduled for 04.10.21. Worked very closely with architects for store openings and integrated simplified VM systems to align with a more modern SX."

WTCE - 2018 Hamburg window

WTCE - 2018 Hamburg In-booth Experience I

Turkish Airline Presentation in Collaboration with French Brands LEONARD & DIPTYQUE - Turkey 2018

WTCE - 2018 Hamburg window
FORMIA
WTCE - Hamburg, Germany 2018
"Designed window & props to showcase all products designed in collaboration with various International Brands by my team at Formia. Animation of other products were also created inside the booth to give a "Retail store" experience. Frequent presentations of our personalised collaborative design collections were delivered to specific Airlines. One of my most memorable presentation was for TURKISH AIRLINES"

Justice - HK Office Presentation I

Justice - HK Office Presentation II

Justice - HK Office Presentation III

Justice - HK Office Presentation I
ASCENA
In-house Presentation - Hong Kong 2019
"An In-house presentation was prepared for the brands JUSTICE and LANE BRYANT on latest products developed and designed in their HK office"

Ann Taylor - NYC 2016 Timesquare Presentation I

Loft - NYC 2016 Timesquare Presentation I

Loft - NYC 2016 Timesquare Presentation II

Ann Taylor - NYC 2016 Timesquare Presentation I
ANN TAYLOR INC.
Times Square Office Presentation - New York 2016
"Bi-monthly presentations were prepared & delivered to Design Executives at ANN TAYLOR INC. Brands included ANN TAYLOR, LOFT as well as LOU & GREY. All categories of apparel products were designed to tailor-fit to each of the respective brand's needs. Presentation environments mimicked a retail store space to give a sense of newness. Products were appropriately merchandised & displayed on mannequins / rails to show how one item can be effortlessly worn with another"

"Anything Goes" Corporate Trend Presentation I - HK 2017

Corporate Trend Presentation I - HK 2016

SS18' Trend Presentation Hong Kong

"Anything Goes" Corporate Trend Presentation I - HK 2017
NEWTIMES DEVELOPMENT LTD
Creative Services - Hong Kong 2017
"Quarterly in-house Trend Presentations were organised to share latest information on fabrics, trims, silhouettes & styling to the heads of departments to assist them with communications with their respective clients"

Flagship Store on Canton Rd, Hong Kong

Marc Jacobs Fall-Winter 2015/16 Press Event - Hong Kong

"A Character" Press Event for MBMJ Fall/Winter 2014 II - Hong Kong

Flagship Store on Canton Rd, Hong Kong
MARC JACOBS
THE MARC JACOBS - Hong Kong 2013
"TIMING IS EVERYTHING". Entering into this position at Marc Jacobs in 2013 made so much sense especially as it was around the same time he departed as Creative Director at Louis Vuitton. Though there were times where directions were slightly foggy, this was the perfect TIME to meet & work with my colleagues to come up with the necessary business solutions"

TSE CASHMERE Window - Elements Hong Kong 2013

TSE CASHMERE Window - IFC Shanghai 2013

TSESAY Window II - Gateway Hong Kong 2013

TSE CASHMERE Window - Elements Hong Kong 2013
TSE CASHMERE
TSE CASHMERE - Hong Kong : Macau : Shanghai 2013
"This project was a nice reminder of New York City. Responsible for the window design and execution as well as the in-store Merchandising for both TSE CASHMERE & TSESAY stores in HK, Macau and Shanghai. I had fun creating a New York CENTRAL PARK moment for the TSESAY store in HK with simple tools of back drop and an original NYC coffee cup"

LVMH - Louis Vuitton

Plaza 66 on Nanjing Xi Lu - Shanghai, China

Yayoi Kusama's Collaborative Window Project with Louis Vuitton - 2012

LVMH - Louis Vuitton
LOUIS VUITTON
Vision of LVMH - Shanghai 2008
"Luxury fashion definitely has its price......but for me it was worth every penny. In a very short timespan of one year, I had the luxury to assist in opening 8 new stores for Louis Vuitton in China. Being at the right place at the the right time, it was an eye opener to see and be part of the explosion of growth for my own people in China"

Window Animation - Mandarin Oriental Hotel Hong Kong 2008

In-store event - Mandarin Oriental Hotel Hong Kong 2008

In-Store Animation - Plaza Indonesia Mall Jakarta Indonesia 2008

Window Animation - Mandarin Oriental Hotel Hong Kong 2008
CHLOE
CHLOE - Hong Kong 2007
"I never knew how fun and impactful Visual Merchandising could be until now. Though beautifying my surroundings had always been my goal, Chloe @ RICHEMONT made me realise that there was more to beauty than what I saw. The formula of using beauty to inspire your audience to not only appreciate your work of art, but want to own a piece of it was empowering"


Group Exercise I - Creating your mood or vision board and using it as an anchor / reminder of who your customers are

3 days of intense information sharing and lots of questions during Q&A.

VFA Teaching Seminar HCMC, Vietnam 2018
"Being invited to teach and share my knowledge on all aspects of Visual Merchandising were both satisfying and humbling. 3 day workshops are held in Ho Chi Minh City (Saigon), Vietnam twice a year in March & August respectively. To learn more about my teaching content which varies from seminar to seminar, please click on Learn More below"

FASHION DESIGN
Ready-To-Wear; Costume; Accessories
"It sounds cliche but I've felt my "Passion For Fashion" in my blood since birth...but in recent times, I question if I love fashion more than fashion loves me. I love to create beautiful things, but I also believe in adding humour to the formula to ensure a sense of lightness is experienced".
3S-Universe
AIGLE I
COMPOUNDBY3SPIRIT

This logo was specially designed and crafted by Ms. Fiona Ip to mark the next phase of my original brand, Compoundby3Sprit. It captures the true essence of what 3S is all about.



This logo was specially designed and crafted by Ms. Fiona Ip to mark the next phase of my original brand, Compoundby3Sprit. It captures the true essence of what 3S is all about.
Design Project
"Design project which was born in 2021- Upcycled Bags.
Rebranded in 2024 to 3S carryalls"

"ATHLUXURY" SS19' Design Project with AIGLE - China 2018

"COMPOUND" SS19' Design Project with AIGLE - China 2018

"TRANSFORMATION" SS19' Design Project with AIGLE - China 2018

"ATHLUXURY" SS19' Design Project with AIGLE - China 2018
Design Project
"Design collaboration with French outerwear brand AIGLE - SS 2019"

Actor & Singer Mr Aaron Kwok wearing Compoundby3spirit as seen in Vogue China - 2011

Compoundby3spirit Lookbook II #13 - 2011

Wool peak lapel evening (bolero) jacket with silk insert & button hole details - 2011

Actor & Singer Mr Aaron Kwok wearing Compoundby3spirit as seen in Vogue China - 2011
Vision of Love
"Birth of COMPOUNDBY3SPIRIT 2009"
AIGLE II
FORMIA

Urban Nomad SS20' - Silhouette I

Urban Nomad SS20' - Silhouette II

Techstylogy SS20' - Design Project with AIGLE China

Urban Nomad SS20' - Silhouette I
Design Project
"Design collaboration with French outerwear brand AIGLE - SS 2020"

Cb3s online store launch - August 2020

Cb3S (re-launch) - August 2020

Photo courtesy of Mr Thomas DangVu

Cb3s online store launch - August 2020
Vision of LOVE
"Birth of Cb3S 2011" - (New Online Store Launch Date July 2020)

Collaboration project on amenity bags - The following amenity bag design proposal were designed in collaboration with a freelance designer. For more information please contact me directly.

Collaboration project on amenity bags I

Collaboration project on amenity bags IV


































